Upcountry Maui provides a microclimate suitable for the growth of lavender. With the lack of water and approximate 2,400-foot elevation on the slopes of Mount Haleakala, it provides the ideal location for the growing of this drought resistant plant which thrives in colder regions. Very few locations within the Hawaiian Islands are capable of supporting lavender in this respect.
Aromatherapeutic, luxurious, natural, are but some of the buzz words which form the base of this product line. Products will complement each other with its beautiful packaging and various lines. Maui Lavender will capitalize on its uniqueness as being the only Lavender grown on an extinct volcano, on the cinder covered slopes of Mount Haleakala.
The Maui Lavender walking garden and Made In Maui product line represents an excellent opportunity to provide a new agricultural feature that will strengthen and increase visitor draw and enhance their island experience. Unlike a traditional retail mall location, Maui Lavender will facilitate an intimate sensory experience introducing visitors to the core product.